WaterInnovation
Overview
WaterInnovations was introduced by Alcon to address digital device related dryness. To communicate the program to eye care professionals, I was asked to develop an interactive sales aid.
My Role
Creating sales aids requires ensuring that all colors remain on brand, the correct product packaging is used, and the photography is appropriate. I also check fonts, photography, icons, and other visual elements for quality and consistency.
Once the files are finalized, I upload them to Pitcher Impact. From there, I code interactive elements such as pop-up modules, links to other Pitcher files, and navigation between chapters. Each sales aid is then tested on an iPad and screen-recorded to identify any remaining issues.
