MyAlcon COLORS
Overview
Alcon wanted to update two of their product landing pages, Air Optix and Dailies COLORS. Their goal was to get younger contact lens users to use their virtual try-on, and share their look on social media.
My Role
Teamed with a creative director and copywriter, we created 4 landing pages. One main landing page showing both products, two product pages, and the virtual try-on page.
The product went through a few changes, from model images to colors used. Click here to see how one page evolved.
This project required me to work on the layout of the pages, including how the virtual try-on would work (including a how to) all while following brand guidelines. Even though the client ended up going in another direction, we felt that the look was easy on the eyes (get it?) and
Virtual Try-on
The virtual try-on was one of the most fun I've had trying to come up with an interactive layout. The idea was a user would take a photo of themselves, select a color contact brand, and then share the photo on social media. Should the user not have access to a camera, they can select a model to view the various colors. Due to time constraints the client decided to stick with the version they already had. If you would like to see that, click here.
Wireframes
