MyAlcon COLORS
Overview
Alcon wanted to update two of their product landing pages, Air Optix and Dailies COLORS. Their goal was to get younger contact lens users to use their virtual try-on, and share their look on social media.
My Role
Teamed with a creative director and copywriter, we created 4 landing pages. One main landing page showing both products, two product pages, and the virtual try-on page.
The product went through a few changes, from model images to colors used. Click here to see how one page evolved.
This project required me to design the page layouts and define how the virtual try-on experience would work, including user guidance, while staying within Alcon’s brand guidelines. Although the client ultimately went in another direction, we developed a clean, approachable visual system that was easy on the eyes.
Virtual Try-on
The virtual try-on was one of the most enjoyable parts of the project to design. The concept allowed users to take a photo of themselves, select a contact lens color, preview the result, and share their look on social media. Users without access to a camera could instead select a model to preview the available colors. Due to time constraints, the client ultimately decided to retain its existing virtual try-on experience. If you would like to see that, click here.
Wireframes
